You can ask the Hertrichs service department about dealer service and parts without allowing advertising storage. Google Ads, Microsoft Advertising and Meta Ads send traffic here. This notice explains the information attached to those visits and the controls available on this site.
Effective and last updated
At-a-glance answers
Who holds the data?
Hertrichs, trading at hertrichs.us.
Where is it kept?
In your browser, through site hosting, mail delivery and the relevant advertising platforms.
How long?
Consent choice 6 months; inquiries and email copies 18 months; chat transcripts 18 months; server and access logs 90 days.
Who else sees it?
Google Ireland Ltd / Google LLC, Microsoft Ireland Operations Ltd, Meta Platforms Ireland Ltd, the hosting provider and the mail provider.
How do I change it?
Use Change cookie choices, browser settings or the data-request route.
No account, password, payment or card data is used; nothing is sold on this site.
The short answer
Know what stays.
A browser preference is not a service record. Clearing one does not erase the other. These eight answers separate browser storage from the information sent to Hertrichs.
Who is responsible?
Hertrichs, trading at hertrichs.us. Postal address: 1420 P. O. BOX, SEAFORD, DE 19973, SEAFORD, DE, United States.
What stays in my browser?
Your choice under site_consent_v2 and a return token for support chat. Optional analytics and advertising storage depend on consent. The chat token is not an account or a password.
Where is the information?
The choice and chat return token are held in your browser. Submitted inquiries and conversations are held through the site's hosting; inquiry notification copies travel through the mail provider to the operator. Advertising information also reaches the relevant platforms.
How long is it kept?
Consent choice: 6 months. Inquiries and email copies: 18 months. Chat transcripts: 18 months. Server and access logs: 90 days. Platform records follow the respective provider's policy, not the site's consent-record period.
Who else receives data?
Google Ireland Ltd / Google LLC, Microsoft Ireland Operations Ltd and Meta Platforms Ireland Ltd handle their respective advertising services. The hosting provider stores the inquiry database. The mail provider carries notifications to Hertrichs.
Can I still make an inquiry?
Yes. Decline does not stop you reading service information, calling or sending a request. Consent to a reply about your vehicle is separate from permission for optional advertising and analytics storage.
How do I remove a record?
Change cookie choices to withdraw optional storage consent. Use browser settings to clear stored browser data. For an inquiry or chat already sent, use the data-request route; a request is answered within 14 days.
Who can I write to?
[email protected]. For help by phone, call (302) 629-4553. A page URL and the storage name are useful; do not send a live chat token.
Storage / purpose
Necessary does not mean advertising.
A cookie is browser information that can be returned with a web request. Local storage keeps information in the browser without automatically attaching it to every request. A URL parameter is different again: an advertising click identifier can arrive in the address of a page before anything is saved as a cookie. This notice covers those distinctions rather than calling every record a cookie.
Strictly necessary storage supports the choices or functions you request. The consent record remembers whether you allow or decline optional storage. The chat return token connects the browser to the conversation you start. It is used for support, not as permission to personalize ads. Server records also support site delivery and abuse prevention; they are not browser cookies.
Analytics storage supports measurement of website use and the path from a visit to an inquiry. It is optional. The analytics_storage signal stays denied until you allow storage, even if the visit begins with a paid click.
Advertising storage supports campaign attribution and advertising uses controlled by the consent signals. It is also optional. Someone looking for dealer service and parts can decline it and still reach the same service information and contact routes.
This is an inquiry-only website. There is no checkout or payment session to maintain, and no account password to store. The terms of use explain what a submitted request does and does not authorize.
The storage and identifier record.
The table names the site's consent key and the advertising identifiers. The support token is described by function rather than presented as a fixed cookie name. Click identifiers are URL parameters, not a claim that a cookie with the same name is set on every visit.
Storage names, purposes and retention
Name or record
Who sets it
Purpose and type
How long it lasts
site_consent_v2
Hertrichs
Browser storage for the allow or decline choice. This is the only persistent choice record used by this site.
6 months for the consent record; browser data can also be cleared by the visitor.
Support chat return token
Hertrichs support chat
A token in local storage reconnects the browser to the conversation. It is created for chat, not for advertising.
Local storage persists until cleared; associated chat transcripts are retained for 18 months. Closing the panel does not clear browser storage.
gclid
Google Ads / Google Ireland Ltd / Google LLC
URL click identifier for Google campaign attribution; optional storage follows the consent choice.
The parameter stays in a saved URL until removed. Site access logs are kept for 90 days; Google's own records follow its policy.
msclkid
Microsoft Advertising / Microsoft Ireland Operations Ltd
URL click identifier for Microsoft advertising measurement; not an inquiry confirmation number.
A saved URL can retain the parameter. Site access logs are kept for 90 days; Microsoft's records follow its privacy statement.
fbclid
Meta Ads / Meta Platforms Ireland Ltd
URL click identifier for traffic from Meta campaigns; advertising consent remains a separate decision.
Remains part of a saved URL until removed. Site access logs are kept for 90 days; Meta's records follow its policy.
A referring URL can also accompany an inquiry. Inquiries and their email copies have an 18-month retention period, including the technical information sent with them. A parameter's presence in that record does not grant optional browser-storage consent.
Paid traffic / google ads / microsoft advertising / Meta Ads
A paid click carries its own reference.
Google Ads sends traffic with gclid, Microsoft Advertising with msclkid, and Meta Ads with fbclid when those identifiers are attached to the link. They let the respective platform associate the visit with an advertising click. The identifier is not the vehicle specification you enter and is not a booking reference.
For example, a vehicle sales inquiry in Seaford can begin with a paid link and end with a form submission. The click belongs to advertising attribution; the submitted vehicle request belongs to the service conversation. Those purposes remain separate even when they occur during the same visit.
The platform can already hold its own record of the ad click before you arrive here. Declining storage on Hertrichs changes the site's consent state. It does not erase information held in an advertising account or remove a link from your browsing history. The provider links below explain their handling and the choices available directly with them.
consent mode / default denied
Four signals follow the choice.
Consent Mode v2 holds ad_storage, ad_user_data, ad_personalization and analytics_storage denied until you allow storage. All four are set back to denied the moment you decline or withdraw. Visiting another page is not a substitute for selecting Allow.
ad_storage
Controls permission for storage related to advertising, such as advertising cookies.
ad_user_data
Communicates permission to send user data to Google for advertising purposes.
ad_personalization
Communicates permission for personalized advertising.
analytics_storage
Controls permission for storage related to analytics, including measurement of website use.
Denied does not mean that the website stops communicating with every provider. Consent-state signals and restricted, cookieless measurement can still be sent. They do not give permission to store advertising or analytics information against a declined choice.
Global Privacy Control, supplied through the Sec-GPC header, is honored as an opt-out without asking again. It is not treated as an invitation to keep prompting until you agree. A separate request is needed if you want Hertrichs to delete an inquiry already received.
Change the choice here.
Select Allow in the cookie banner to permit optional storage. Select Decline to refuse it. The same banner is available from “Change cookie choices” in the footer of every page, or from the control below. Reopen it and select Decline to withdraw an earlier allowance.
Your browser choice is recorded under site_consent_v2 for 6 months. The control reopens the site's consent banner; it does not send a service request.
A form's contact-consent checkbox and the chat contact choice apply to the reply you request. Neither one changes advertising consent. Allowing optional storage does not approve workshop work or turn an inquiry into an order.
Browser preferences are local to that browser. Clearing site data removes the stored choice, so the default denied state applies unless you allow again. A different browser or device does not automatically inherit a choice made here; Global Privacy Control can communicate an opt-out through the browser where it is enabled.
Decline does not close the service desk.
You can continue to read the service catalogue, use the phone and email links or submit a vehicle request after declining. Support chat remains available for the conversation you choose to start. Necessary storage for that requested function and the consent record are distinct from optional advertising storage.
Optional advertising and analytics storage is not permitted while the choice is declined. The four consent signals return to denied on withdrawal. The page does not become a cookie wall, and refusing storage does not change the inquiry-only basis of the service catalogue.
Withdrawal governs further consent-dependent use; it is not a retroactive deletion command. Clear browser data to remove browser-held records. Ask for deletion of information already sent to Hertrichs through the data-request route. Inquiries and chat transcripts are held for 18 months, while server and access logs are held for 90 days.
Blocking all browser storage can prevent a chat token or preference from being remembered. If that interrupts the route you need, use direct contact. You do not need a saved browser preference to make a phone call.
Read each provider's handling.
Hertrichs is the contact for information submitted to this site. Advertising providers also have their own privacy responsibilities and controls. Their notices cover platform-side data handling, including retention and international processing; our 6-month consent-record period is not a retention promise on their behalf.
Google Ireland Ltd / Google LLC. Google Ads attaches gclid when present and receives the consent signals. Read Google's privacy policy at policies.google.com/privacy and its explanation of advertising technologies at Google advertising technologies.
Microsoft Ireland Operations Ltd. Microsoft Advertising attaches msclkid. Its handling is covered by the Microsoft privacy statement at privacy.microsoft.com/privacystatement, including Microsoft's privacy choices.
Meta Platforms Ireland Ltd. Meta Ads attaches fbclid where the campaign link includes it. Read the Meta privacy policy for its use of advertising information and the controls provided through its services.
The hosting provider serves this site and holds the inquiry database; the mail provider carries notifications to the Hertrichs inbox. They support the response to your request rather than decide your advertising choice. The privacy ledger covers recipients, international transfers and rights under US state privacy law and, for applicable European visits, the GDPR.
A specific record / a direct answer
Ask about the name you see.
If a browser tool shows storage you want explained, send the storage name and page address to [email protected]. Say whether the question concerns a cookie, local storage or a parameter in the URL. Do not paste the contents of a chat token or send passwords. A cropped image that hides token values can help describe the issue.
Hertrichs, trading at hertrichs.us, can also be reached at (302) 629-4553, or by post at 1420 P. O. BOX, SEAFORD, DE 19973, SEAFORD, DE, United States. A data request is answered within 14 days; identify it as a data request so it is not mistaken for a parts or service question.
For help using the consent controls, see the accessibility contact route. To learn who handles vehicle inquiries, read about Hertrichs. Changes to this notice appear here with a revised last-updated date, and a new use that requires consent requires that consent rather than relying on a past allowance.
